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For all the benefits of touchscreen keyboards, there are many who maintain a steadfast allegiance to the gods of tactile feedback. So how does this Mini Key case with sliding QWERTY for the iPhone 4 strike you? Unfortunately, the keys were a bit hard to press on the backlit prototype keypad handled by Engadget Spanish, and it links to the iPhone via Bluetooth, not the iPhone's dock connector (there's a cutout at the bottom for a cable to pass through). And no, all that added bulk still doesn't include an extended life battery pack. Perhaps some of this will change before it goes on sale before the end of the year for $60 / €60, we doubt it though.

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide.

This week at what's become Apple's fall music event the company unveiled a revised Apple TV. The small $99 device delivers a new rental model and support for Netflix, but there are no apps, contrary to much of the speculation leading up the event. That's in stark contrast to the Google TV project announced at I/O last spring. Unlike Apple, Google is looking to provide DVR functionality, search, and an app marketplace. Some say Apple isn't being bold enough, but I think Apple might be right.